Realtors

In an  ever-changing and highly fickle real estate market, you need to stay  competitive to stay at the top of your game. We all know that regardless of market conditions, your product has to  stand out. Partnering with a  Professional Home Stager who understands the market is an advantage that both  you and your Client can definitely benefit from.

At , STAGERIGHT we understand some of the challenges that you may face as listing agents, and  we can help.

Property Condition

A Royal Le  Page poll finds that 75% of Canadians classify their home décor as  current. Experts, however,  disagree.  A leading designer from Ontario states that  majority of homes that they consult to are out-dated and in need of a pre-sale  makeover.  Another poll conducted by  Maritz Research makes this point even more significant as it finds that 63% of  buyers preferred a higher priced home that does not require any renovations  over a lower-priced fixer-upper.

As Realtors,  surely this is an all-too familiar challenge.  And this is where we can help. 

• We will  discuss all the challenges with regards to the condition of the home.  You don’t have to risk offending your Client  and avoid jeopardizing your listing. We will address repairs, clutter, décor  and personalized items and our training and experience enable us to handle any  objections the homeowner may have.
• Staging  changes the condition of the home.  When  you change the condition of the home, you decrease the odds of having showings  with no offers.  Buyers will not be  turned away by the property’s appearance.
• A staged  house makes for beautiful photos.   Beautiful photos attract more buyers to showings;  this means more traffic, which in turn means  more offers and increases the opportunity to sell during the first round of  marketing.

Price

As  a Realtor, you always strive to give the  best advise to your client and recommend the best formula for success.  Even with the best advice, however, some  homeowners will insist on an asking price that may not necessarily be  realistic.

By enhancing  the features of a home and changing the condition, even slightly overpriced  homes have a better chance of selling at asking price.  You are offsetting the price by increasing  the value through the buyers’ eyes.

Location

A Procter  & Gamble survey states that when buyers decide to view a house, 78% of  objective elements are generally pre-determined before viewing.  These are location and size – both are  outside of the seller’s control.   However, elements that impact 72% of the first impression inside the  home are within the control of the seller.

We cannot  pick up a house and move it to another location.  However, staging will give your listing the  competitive edge over other homes in the area.   It is easier to overlook the location if the price is right and the  condition is excellent.

BOTTOM LINE: A staged home sells faster and for top  dollar.  Maximise  your commission opportunity by avoiding a price reduction and save money by not  having to invest in a second and third round of marketing efforts.